Google’s goal for their local Q&A feature is to provide consumers with enhanced details a business.

This Q&A feature will allow consumers to find meaningful answers to their detailed inquiries and, as a result, be able to make an immediate decision while on Google as to which business to call.

• 4 customized questions and answers per month. Each question will be based upon keyword research, choosing keywords with the highest search volume.
• Each question will be written using your customers’ voice – not marketing pieces. Answers will be written in the business’s voice, factual in nature.
• Make them useful to both partied, your business and the customer.